Man in the middle
The 'middle man' is a role that was largely squeezed out of the FM market in response to two parallel trends: clients questioning the value of layer-on-layer delivery models and, simultaneously, service providers diversifying their offers.
To continue reading this article
Enjoy unlimited access to i-FM and daily news headlines.
SIGNUP for a FREE Lite licence
or a Full licence with access to all the research and resources
If you already have a licence please login below
 |
