Macro rebrands with strong platform for growth Macro rebrands with strong platform for growth

The rebrand includes a new identity, purpose statement and values for the newly independent business.

The rebrand arrives at a key strategic moment for the 800+-person global business.  Following a management buy-out from construction services company Mace Group in late 2023, the independent FM business has set out a strong strategic commitment to affirm and build on its presence in the Americas, Europe, the Middle East and APAC.

“Our agile approach to FM has never been more relevant than it is now,” said Macro CEO Ross Abbate. “Our rebrand reflects this strength of offering.  It aims to secure our position as a leading provider of FM services worldwide, and sets out our ambition to enable, support and move with our clients as they navigate today’s changing markets, workforces and technologies.”

The new brand emphasises the need for ever-smarter, more efficient and tech-enabled FM solutions, the company says. The new logo features a wave-shaped M, which represents the unwavering client focus required to deliver such solutions ‘on their wavelength’.  

The new purpose, summarised as ‘Everyday Excellence. Outstanding Experiences. Everlasting Impact’, reflects the company’s commitment to balance workplace compliance with service quality, workplace experience and long-term value to its clients, colleagues and communities. 

“We are confident that this rebrand will help us to better share and communicate the strength of our value proposition to our clients and partners around the world,” Abbate said. “We are eager to usher in the next chapter for Macro.”

We interviewed Ross Abbate just prior to release of the new brand - click here to read this.

We’ve also worked through our archives to track Macro’s history over the past two decades as recorded on our news pages – click here to read that.