What's in a name?
Naming, and the related branding, forms part of the bedrock of marketing strategy. There’s a lot of science to both and a huge amount of material on good and bad experiences. But in the end, you make your decision, unveil your work and pray for the best.
To continue reading this article
Enjoy unlimited access to i-FM and daily news headlines.
SIGNUP for a FREE Lite licence
or a Full licence with access to all the research and resources
If you already have a licence please login below
 |
.jpg)
