i-FM i-FM B-Corp

i-FM Brands Survey 2024

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Brand is one of those concepts that is difficult to define precisely.  We all know what we mean when we say ‘brand’; and we all know how important it is, especially in a busy and competitive marketplace.  Brand is the company name, logo and perhaps a strapline, of course; but it’s much more, too – brand is about messaging, attitudes, impressions, opinions, experiences… Brand also reflects the culture of an organisation, which can be a key element in attracting and retaining both talent and customers. 

A strong, clear brand can be invaluable.  Any damage to the brand can be costly, in more ways than just monetarily.

A brand also has a life of its own.  It can be built, managed and protected.  Or it can be neglected.  Either way, it is saying things about your organisation.

In a dynamic market such as FM, brand has critical roles to play.  And each of us in this market will have views on our own company’s brand and on many others – those we compete with, those we admire, those we might be a bit doubtful about for whatever reason, those we suddenly encounter for the first time. 

The purpose of this survey is to collect these views and develop a snapshot of brand perceptions across the UK FM sector.  If you are involved with facilities management in any way – service provider, consultant, adjacent industry or customer – we want to hear from you.  The survey is straightforward and easy to complete – and entirely anonymous.

We’ll be reporting back later in the summer, with aggregated views on the sector, its companies and their brands – along with unique insights into the FM marketplace, how it operates and the how’s & why’s behind buyer decisions.

Thank you for sharing your views (anonymously!).  Research is important for all of us, and all views are welcome in helping us to build a valuable contribution to market knowledge.  Please start by clicking the button below.