FM's marketing challenge
The facilities sector has developed a much more 'modern' approach to marketing over the last five years. But it has not kept pace with strategic marketing development in other industries, or even in closely related sectors.
To continue reading this article
Enjoy unlimited access to i-FM and daily news headlines.
SIGNUP for a FREE Lite licence
or a Full licence with access to all the research and resources
If you already have a licence please login below