News on 02 October 2000

IBM creates new centres to counter creative crisis in e-business

IBM has created two new dedicated e-business centres in the UK to provide a focus for an "unparalleled range of creative, technical and business talent and experience."

The UK centres, on London's South Bank and in Hursley, Hampshire, are part of IBM's response to what it calls the 'Creative Isolation Crisis', a scenario in which an e-business solution may seem creative but falls well short of delivering real business value when the underlying business and technology are put to the test in the market.

IBM will hire 400 new employees to staff the two facilities in the UK and meet the demand for e-business skills and solutions. The new centres in the UK form part of a wider global network that includes Boston, New York, Washington, Atlanta, Chicago, Dallas, LA, Hamburg, Paris, Milan, Tokyo and Sydney.

Core competencies available to customers that are invited to experience one of the centres include brand strategy, marketing, creative design, application
development, systems integration and implementation.

IBM's e-business centre on London's South Bank. Click here to see another photograph and to read more about the design

"From the ground up, these facilities have been designed to accentuate the synergy between IBM and its customers to produce practical yet innovative e-business solutions," said Tim Shercliff, e-business director, IBM Global Services. "What IBM is showcasing here is a place where creativity is being redefined to include robust, workable solutions - not just singing and dancing web sites. These centres provide an inclusive creative environment where our experts work in close association with the customer to arrive at optimised e-business solutions."

Richard Byatt

Tell someone about this!

Back to front page Back to news overview Next news story