A US public relations and marketing consulting firm chose Independence
Day to issue advice on how professionals can declare independence and
enjoy the freedoms of the virtual workplace. Naturally, the Utah based
Johnson & Company, the self-styled Virtual Agency, published its 'Magna
Carta' or "guide to unfailing professionalism in the virtual workplace"
on its own web site. The document, which was developed by associates working
across all four time zones in the continental United States, represents
techniques for conducting real-world business from home-based or other
non-traditional office environments.
Issues covered include effective long-distance collaboration and communication,
use of internet and telecommunications technology and most importantly,
protection of personal
time amid work pressures.
According to jo&co principal and senior strategist, Jennifer J. Johnson,
the virtual workplace uses technology to allow people to work "anytime,
anyplace, any way at any pace." For example, associates at jo&co,
determine their work schedules, weekly hours, and even their work locations.
A completely virtual company, jo&co eschews and replaces traditional
bricks-and-mortar headquarters with on-line headquarters at the company's
website.
Johnson believes the advantages of the corner office pale in comparison
with the home office. "Without commutes, dress codes and power lunches,
virtual workers are free to focus on productivity and bottom-line results,"
says Johnson, "And of course, the virtual workplace provides the
ultimate benefit of flexibility."
The information economy has given rise to a plethora of jobs that can
be accomplished virtually. Labour shortages have companies competing fiercely
for top talent. Johnson says skilled professionals shouldn't be afraid
to ask employers for the right to telecommute or telework. "If your
company is unresponsive, look elsewhere, or liberate yourself entirely
and become a freelancer or consultant."
Read jo&co’s virtual Magna Carta at joandco.com
Just one thought, if you've set up a virtual company, wouldn't it be a
good idea to let people see a photograph of you - even if it's a fabrication?
Richard Byatt
