Workplace will reflect "the way we work"

Workplace 99 - the office furniture and workplace event themed "The way we work", looks to attract representatives from a wide spectrum of UK companies. The event held this November 16-18 at London's Olympia has 95% of available stand space already taken.

Exhibitors attending include Voko, ACT Furniture, City Desk, Interlit, Perfect Office Furniture, Sciame and Sonorma S.A. Peter Oldfield Murray, director general of the BCFA was enthusiastic about the show: "Workplace 99 will be the most important event for the UK office furnishing industry this year".

It is planned that the event will address four key issues within the working environment: furniture flexibility, work technology, work styles and work spaces. It will also host its central feature 'The Hub', a "state-of-the-art" communications and presentation area designed by Lorenzo Apicella of Pentagram Design.

Speakers at 'The Hub' include James Woudhuysen speaking about 'The way we work' and Tim Brown of IDEO on 'Vision of the future'. There will also be chaired discussions on topics such as 'Technology for the future'; 'Trends in creative offices'; 'Humanising the workplace' and a debate on whether dealers should expect stronger distribution disciplines from their suppliers.

Mike Allsopp, group exhibition director of Reed Exhibitions commented: "The 'Hub' which forms the centrepiece of the show offers visitors the opportunity to hear exciting keynote presentations and take part in informative masterclasses. The high calibre of our experts presenting in the 'Hub' promises to attract a number of people keen to hear what they have to say.

"Workplace '99 is an event that reflects the knowledge, products and solutions available to improve business results today and into the future."